Go-to-market enablement
tailor-made for your needs

Topics

After working in marketing and growth for almost 20 years I can support you in many relevant fields.

  • Go-to-market “architecture, programms & playbooks”

    • Inbound: generate and capture demand to fill the pipeline
    • Outbound: identify prospects, outreach, qualification
    • Nurturing

  • Marketing planning & reporting

  • Digital marketing (SEA, SEO, paid social etc.)

  • Content marketing

  • Branding & corporate identity

  • Product marketing

    • Product positioning, value propositions
    • Product communications
    • Packaging & pricing

  • “Dark social” (PR, social media, influencer)

  • Websites

  • Marketing automation

  • Leadership

  • Team & organisation

Formats

I combine topics with different formats of support so that I can contribute to your needs in the best way.

  • Diagnose
    Evaluating the status quo and uncover gaps/opportunities as the base for impactful actions. What are the real hurdles/challenges you need to overcome? What could be quick wins? Which long shots might makes sense?

    • Retro (qualitative): what works well, what doesn’t, what is holding you back, what are (uncovered) core hypotheses on your GTM?
    • Measure (quantitativ): How is you current setup, plan performing?

  • Plan
    (Co-)create programs, frameworks, plans for your needs. This might me an overall GTM playbook, a product positioning or “just” a content plan.

    • Setup the structure/framework: Which questions do you need to answer?
    • Setup a process in which you can answer and evaluate the question (e.g. workshops).
    • Give you advice on how to roll out your results and continuously track and optimize.

  • Execution
    In most cases I can support with executing the plans. Be it by doing it with my team or helping you to find the right talent or providers.

  • Challenge
    Act as a good or bad cop / devils advocate on any GTM related topics. From macro to micro level.

  • Recruiting
    Ensure you hire the right talent.

    • Input on your hiring plan, you job descriptions and scorecards.
    • Enable you to ask the right questions during the interview process.
    • Do interviews with you candidates if you are unsure.

  • Interim/fractional
    Act as member of you venture. All inclusive.

How we will succeed together

My work attitude

  • Customer-first
    I want to leave a positive footprint. The success of your company is key to me.

  • Brave and entrepreneurial
    Together we might have to leave the comfort zone to achieve real results.

  • Real impact and hands on
    A powerpoint is worth nothing if it is not operationalized.

  • Trust and appreciation
    I offer and expect honesty, reliability and open communication.

How we collaborate

  • Batman & Robin.
    You are the entrepreneur. You are in the driver seat. You are Batman. I’m your side kick that enables you to succeed. I’m your Robin.
  • Help to help yourself.
    I don’t believe in delegating your responsibility to me. I will do everything to enable you to overcome your challenges.
  • Act > React.
    If you are unsure about something I’m happy if you involve me rather sooner than later. This might avoid expensive fire fighting activities.
  • Radical candor.
    I care personally and challenge directly.
  • Running lean.
    I Iterate quickly (without neglecting the time to impact of certain efforts – some things don’t allow shortcuts). I have a fail fast, fail often – it doesn’t hurt attitude.

  • Focus and prioritization.
    Time is the most scarce resource. I want to focus on what is really important and urgent. I will always try to get a lot impact from our efforts.

  • Always start with why.
    Experience shows that understanding the root causes of any problem is important to come up with good solutions.
  • ELMO
    „Enough Let’s Move On“ can turn inefficient blabla meetings and workshops into engaging „getting things done“ gatherings.

Let’s talk.

Sounds interesting to you? You have any other topics, pains, questions?
Please reach out to me! We will make it work!